How to add more of YOUR personality to your writing
There are exactly 334,235 people who already do what you do – and you’re tired of sounding like the same entrepreneur as everyone else.
So what’s the advice that you get from not sounding like everyone else?
“No one can do what you do, so just be you!”
“Only you can give the world what it needs, hone in on that!”
But no one seems to be talking about how you do that.
Sure, we can take Marie Forleo’s advice of “The world needs your gifts that only you have” , but it’s harder to figure out how to sound like yourself in your copy – your website, social media, videos, and all that jazz.
But what is your voice?
It’s everything about you: your experiences, opinions, passions, dreams, nightmares, do you eat bagels, and who you voted for this year. It’serrrything.
Here are a few ways to add more YOU to your voice consistently so it’s unrecognizable.
Write the way you talk.
There are probably words that you say over and over again. Imagine you’re talking to your friend on the phone.
She asks, “So what is it about your business again?” “Oh, I write copy for entrepreneurs. They don’t know what to write, so I help them refine their message and bring out their personality. So they feel good about their copy.” And there it is. Clearly, there’s been a shift in stiff corporate language to down-to-earth, human talk. Even the corporations are doing it.
It’s okay to add that kind of stuff in your copy if you feel like your clients are in it too. Heck, overdo it with the bubbly-talk if that’s what you’re clients are into, too.
Have an opinion.
Okay, so this is something I’m working on too. If you don’t stand against anything or even passionately FOR something, how will people remember you? It’s okay to repeat the same thing because you are consistently being yourself. And people are much more memorable that way.
Share what your values are.
So what are the values in your business that you share with your clients? For my copywriting business, it’s freedom, time, and creativity. I value all of these things, and I know my clients do too. Let me go further.
I love working with business mamas. And our values intersect in a few ways.
We want the freedom to run our business and not stay in a yucky 9-5 where we rush-rush-rush home.
We want the time to intentionally spend it with our children. (And sneak in a yoga class too, of course!)
And my clients come to me because they want their words to creatively reflect them – smart, together, and sounds. Just. Like. Them.
So let your values guide your message.
What’s the business’s role / personality?
A helpful sidekick? A trusted big sister? Then hone in on that. Basically, if your personality were a person, who would that be?
Danielle LaPorte: smoky, wise, sage, poetic goddess.
Ramit Sethi: straightforward, sarcastic smartass, funny dude.
Once you know how to portray yourself, you can take on that role every time you write.
Find out what your brand archetypes are.
Arche-wha? Yes, your brand archetypes. If you don’t know where to start to sounding like “you”, knowing your brand archetype will guide you in anchoring your voice to something. In short, there are 12 archetypes, some of them being rebel, hero, or artist. Taken from this Inc article, this is what it is:
“A brand archetype is a personification of a brand on a human level. It borrows well-established character types throughout history, film and literature to define a brand’s underlying personality and character.”
As humans, we naturally gravitate to a certain archetype, so we can see ourselves in these personalities. We become enraptured in brands like Apple (forward thinking / cool), Anthropologie (eclectic / romantic), or Victoria’s Secret (sexy / alluring).
Me? My brand archetype is Creator. Typically, the creator turns away mediocrity and encourages inventiveness. They like to realize a vision – and for me, it’s making my copy for my clients utterly *youlicious*.
Have some back pocket stories to share.
Tony Robbins has his. He grew up poor, and his father left him. He lived in an abusive family. He conquered the self-help world and now’s a superlegend.
Oprah has hers. She came from a poor neighborhood, and everyone made it clear what her place was – a poor black girl never meant to amount to anything.
Do you know of a few of your own? What’s your story?
Have your own branded buzzwords.
You know how some people are just unforgettable? I like to think of them as personal hashtags that you use with all your messaging. For me, it’s #youlicious. This is how I want my clients to feel in their copy when I write it for them.
Maybe it’s a tagline. What do you think of when you hear “lovin’ it.”? (Begins with “M” and ends with “lds“) or when I say “princesses”, “castles”, and “mouse”? (The Happiest Place on Earth, of course.) What makes your unique? Open up a thesaurus where you can get tons of ideas.
Get creative with your punctuation.
This is one of my favorites tricks to adding personality. It will also drive your English teacher mad. I’m a fan of the ellipses (….). Or how about this:
[That’s what she said!] <– a bit juvenile, maybe?
Now go ahead and add some more YOU in your words, darling. And don’t overthink it either!